| 消费者网上购物决策模型分析 |
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| 引用本文： | 李双双,陈毅文,李江予.消费者网上购物决策模型分析[J].心理科学进展,2006,14(2):294-299. |
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| 作者姓名： | 李双双 陈毅文 李江予 |
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| 作者单位： | 中国科学院心理研究所，北京 10010 |
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| 摘 要： | 首先回顾了消费者传统购物决策模型，消费者网上购物行为及其决策类型，探讨了传统购物决策模型与网上购物决策模型的区别和联系，并在目前存在的三种传统购物决策模型和四种网上购物决策模型的基础上，根据我国电子商务发展情况，提出综合的购物决策模型，对网上购物决策过程今后的研究方向作出了预测与建议
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| 关 键 词： | 网上购物 决策模型 消费者 |
| 收稿时间： | 01 11 2005 12:00AM |
| 修稿时间： | 2005年1月11日 |
Shopping Decision-Making Model: An analysis of Consumer Online |
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| Li Shuangshuang,Chen Yiwen,Li Jiangyu.Shopping Decision-Making Model: An analysis of Consumer Online[J].Advances In Psychological Science,2006,14(2):294-299. |
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| Authors: | Li Shuangshuang Chen Yiwen Li Jiangyu |
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| Institution: | Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101,China |
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| Abstract: | It first reviews typical decision-making models, consumers’ online shopping behavior and their decision-making types, and then explores the similarities and differences between typical decision-making models and online decision-making models. Based on three typical shopping decision-making models and four online shopping decision-making models in existence, it develops an integrated consumer decision-making model fitting to the environment of the development of e-commerce in china, and gives predictions and suggestions for the future research on consumer online shopping decision-making |
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| Keywords: | consumer online shopping decision-making model |
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