Fast and unintentional evaluation of emotional sounds: evidence from brief segment ratings and the affective Simon task

In the present study, we raised the question of whether valence information of natural emotional sounds can be extracted rapidly and unintentionally. In a first experiment, we collected explicit valence ratings of brief natural sound segments. Results showed that sound segments of 400 and 600?ms duration—and with some limitation even sound segments as short as 200?ms—are evaluated reliably. In a second experiment, we introduced an auditory version of the affective Simon task to assess automatic (i.e. unintentional and fast) evaluations of sound valence. The pattern of results indicates that affective information of natural emotional sounds can be extracted rapidly (i.e. after a few hundred ms long exposure) and in an unintentional fashion.