Levels and speed of processing effects on word analysis

Previous work on semantic priming effects has suggested that priming is contingent upon semantic analysis of the prime stimulus. In the present series of experiments, subjects in Grade 3, Grade 6, and college performed variants of a priming task in which semantic (lexical decision) as well as fast (case judgment) and slow (letter search) nonsemantic levels of processing were required for both prime and target stimuli. Contrary to a levels of processing hypothesis, context effects were not simple functions of the level at which the prime was processed. Priming effects were found with a slow nonsemantic prime task (letter search), but generally not with a fast nonsemantic analysis of the prime (case judgment). The form of the priming effect when the prime was processed semantically by a lexical decision depended on the relationship between prime and target processing: a switch from semantic prime processing to nonsemantic target processing produced Stroop-like interference, with other combinations of prime and target processing producing facilitation. By using a series of discrimination, focusing, and classification tasks in a Garner (1978) paradigm, it was possible to determine how subjects were processing the semantic and nonsemantic dimensions, and these perceptual strategies were compared across educational levels to account for the priming effects. Our results suggest that context effects need to be understood in terms of the speeds of processing of different codes of information inherent in words.