Scaling and Measurement: Comparing Alternative Measures of the French and Raven Power Bases |
| |
| Authors: | John T. Drea Gordon C. Bruner II Paul J. Hensel |
| |
| Affiliation: | 1. John T. Drea (DBA candidate, Southern Illinois University) is the Assistant Dean of Instruction at John Wood Community College in Quincy, Illinois.;2. Gordon C. Bruner II (Ph.D., University of North Texas) is Associate Professor of Marketing at Southern Illinois University and Director of the Office of Scale Research.;3. Paul J. Hensel (Ph.D., University of Houston) is Professor of Marketing at the University of New Orleans. |
| |
| Abstract: | Twenty-five multi-item scales used to measure power sources and/or exercised power in a sales or channel setting are reviewed. The procedures for assessing the reliability and validity (convergent, discriminant, and nomological) of each scale are discussed and reviewed. Findings indicate adequate reliability for all of the scales. Problems in the establishment of validity for some of the coercive and legitimate power measures are noted. Recommendations are made regarding the use and improvement of power scales in future research. |
| |
| Keywords: | |
|
|
