The Current Status of Women in Professional Selling |
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| Authors: | Myron Gable B. J. Reed |
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| Affiliation: | 1. Dr. Myron Gable is Professor of Marketing and Retail Management at Shippensburg University where he joined the faculty in 1970. He has his B.S., M.S., and Ph.D. degrees from New York University. Before joining the academic world in 1970, he spent his first 25 years in industry in selling and sales management positions. Dr. Gable's articles have appeared in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Consumer Marketing, and Retail Control. He has made presentations at the annual meeting of the NRMA and the American Marketing Association. He is currently serving as president of the American Collegiate Retailing Association, a national association of retailing educators. Dr. Gable has served as a consultant to many large retailing firms.;2. B. J. Reed has a M.B.A. from Shippensburg University and a B.A. from Franklin and Marshall College, PA. For the past two years, she has worked as a graduate assistant in the Department of Marketing. Before pursuing her graduate studies, Ms. Reed held management positions in industry for ten years. She has published articles in the Merchant (PA Retailers' Association news publication). Her research interests include women's roles in the labor force. |
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| Abstract: | AbstractThis article examines the status of women in professional selling careers. First, reasons women have not made more rapid movement into the selling profession are examined. Second, women's progress into professional sales jobs are explored. Lastly, suggestions are made for sales managers on how to attract and retain capable women in selling positions. |
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| Keywords: | salesperson job satisfaction organizational support functional support trust |
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