Book Reviews |
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| Authors: | E James Randall Ernest F Cooke Richard J Jeffries |
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| Institution: | 1. Memphis State University;2. Sales &3. Marketing Executives of Memphis Professor of Marketing Memphis State University;4. Cantonsville Community College |
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| Abstract: | AbstractThe assessment center is recognized as an effective managerial tool for identifying the strengths and weaknesses of key employees. It is suggested in this article that the technique would be useful in the selection and hiring of salespeople. This is an important subject because the hiring of salespeople represents a major but elusive goal for most businesses. |
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