The Role of Personal Selling In Products Liability Litigation |
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| Authors: | Fred W. Morgan Karl A. Boedecker |
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| Affiliation: | 1. Associate Professor of Marketing Wayne State University;2. Associate Professor of Marketing University of San Francisco |
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| Abstract: | AbstractThe significant cases in which salespersons' statements or actions have resulted in their companies being found liable for product-related injuries are reviewed. The implications of these cases for selling and sales management are presented. |
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