Selling From 1900 to 1949: A Historical Perspective |
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| Authors: | Thomas L. Powers William F. Koehler Warren S. Martin |
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| Affiliation: | 1. Thomas L. Powers received his Ph.D. from Michigan State University in Marketing and Transportation Administration. His research interests include distribution, services marketing, and marketing history. Dr. Powers is Assistant Professor of Marketing at the University of Alabama at Birmingham.;2. William F. Koehler received his M.B.A. from Jacksonville State University and is currently a doctoral candidate at the University of Alabama at Birmingham. He has previously been a Colonel in the U.S. Army.;3. Warren S. Martin received his Ph.D. from the University of Texas at Austin. He is Professor of Marketing at the University of Alabama at Birmingham. Dr. Martin's research interests include marketing research and innovation. |
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| Abstract: | Selling has developed dramatically in the twentieth century. It has changed from largely an independent and unstructured activity to a modern and scientifically managed profession that has contributed to the economic growth of this century. This paper examines its development from 1900 to 1950, focusing on the practices, events, and philosophies that have influenced the selling profession. |
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