| Affiliation: | 1. Rajiv Mehta (Ph.D., Drexel University) is Associate Professor of Marketing at New Jersey Institute of Technology. His articles have appeared in the European Journal of Marketing, Business Horizons, Journal of Personal Selling and Sales Management, Journal of Business to Business Marketing, Journal of Global Marketing, International Journal of Physical Distribution and Logistics Management, Industrial Marketing Management, Journal of Managerial Issues, Journal of Services Marketing and Journal of Shopping Center Research. His research interests are in the areas of sales management, marketing channels, and global marketing.;2. Bert Rosenbloom (Ph.D., Temple University) is Professor of Marketing and holds the Rauth Chair in Electronic Commerce in the Department of Marketing at Drexel University. His research has been published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Consumer Marketing, Business Horizons, Journal of Personal Selling and Sales Management, Management Review, Long Range Planning, Journal of Global Marketing, European Journal of Marketing, and other journals. One of his ten books, Marketing Channels: A Management View (Harcourt Brace), is now in its 6th edition.;3. Rolph Anderson (Ph.D., University of Florida) is the Royal H. Gibson, Sr. Professor of Business Administration in the Department of Marketing at Drexel University. He has authored or co-authored 17 textbooks, including most recently: Professional Sales Management, 3rd edition;4. and Multivariate Data Analysis, 5th edition. His articles have appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Experimental Education, Business Horizons, European Journal of Marketing, Journal of Personal Selling and Sales Management and other journals. Prior to entering academia, he worked in sales and marketing management for three Fortune 500 companies. |
