Affiliation: | 1. Carolyn E. Predmore is Assistant Professor of Marketing at Manhattan College. She received her Ph.D. from City University of New York in 1991. Dr. Predmore's areas of interest in research focus on sales, consumer behavior and the effect of consumer perceptions on their buying behavior. She has presented refereed papers at various conferences. She is a recipient of a Capalbo grant to aid in her research.;2. Joseph G. Bonnice is Associate Professor of Marketing at Manhattan College. He received his Ph.D. from New York University in 1984. His research interests include insurance, consumer behavior, marketing management, sales management, and marketing ethics. His research has appeared in Journal of Insurance Issues and Practices, Delta Pi Epsilon Journal and the Proceedings of the American Council on Consumer Interests, among others. |