| Institution: | 1. Rolph E. Anderson (Ph.D., University of Florida) is Professor and Head of the Department of Marketing at Drexel University. Dr. Anderson is co-author of Multivariate Data Analysis and numerous articles in business journals. In january 1983, his co-authored book on Sales Management is to be published by Random House.;2. Bert Rosenbloom (Ph.D., Temple University) is Professor of Marketing at Drexel University. He is an authority in the area of marketing channels and distribution systems, and the application of modern marketing management methods to retailing organizations. His book, Marketing Channels: A Management View (Dryden Press 1978), is the leading text in the field. His other text, Retail Marketing (Random House 1981), offers an entirely new perspective for higher education in retailing by treating retailing as an area of marketing management. |
