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Selling and Sales Management in Action: The New Model of Personal Selling: Micromarketing |
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| Authors: | Roger Brooksbank |
| Institution: | Roger Brooksbank, BA, MBA, PhD, MCIM, is currently Senior Lecturer in Marketing at the University of Waikato, New Zealand. His previous experience is in sales, sales management and marketing in the United Kingdom with Sketchley and United News, and latterly as a marketing director in the electronics industry. He is also a former Post Graduate Course Director at Durham University Business School in the UK. |
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