首页 | 本学科首页   官方微博 | 高级检索  
   检索      


An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods
Authors:Sean Dwyer  John Hill  Warren Martin
Institution:1. Seen Dwyer (Ph.D., University of Alabama) is Assistant Professor of Marketing, College of Administration and Business, Louisiana Tech University. He has published in the Journal of Personal Selling &2. Sales Management, Business Education Forum, and the proceedings of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, and Southwestern Marketing Association. His areas of research interest include sales force productivity, cross-cultural/global selling, cultural diversity, and international marketing. His experience includes over five years of sales in the financial planning industry.;3. John S. Hill (Ph.D., University of Georgia) is the Miller Professor of International Business and Management, College of Business and Administration, University of Alabama. He has published in the Columbia Journal of World Business, Harvard Business Review, International Marketing Review, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of Global Marketing, Journal of Marketing Management, and Journal of Personal Selling &4. Sales Management. His areas of research include cross-cultural/global selling, global advertising, marketing in developing countries, global strategy, and export/import management.;5. Warren S. Martin (Ph.D., University of Texas at Austin) is Professor of Marketing, School of Business, University of Alabama—Birmingham. He has published in Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling &6. Sales Management, Journal of Retailing, and Journal of Small Business Management. His research interests include personal selling, sales management, measurement and scaling theory, and internet marketing.
Abstract:This study uses a Critical Success Factor approach to evaluate a representative set of 51 selling techniques with the intent of determining what techniques are more critical to sales success for salespeople who sell homogenous products than others and what techniques are associated with failure. A set of twelve techniques were identified that distinguished salespeople in the top decile from those in the bottom decile.
Keywords:
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号