Improving the Public Acceptance of Sales People Through Professionalization |
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| Authors: | Robert T Adkins John E Swan |
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| Institution: | 1. Dean, School of Business and Professor of Marketing University of Southern Colorado;2. Birmingham Business Associates Professor of Marketing University of Alabama in Birmingham |
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| Abstract: | AbstractThe public acceptance of salespeople, in general, is relatively low when compared to occupations that require similar levels of education and ability. The authors present the findings of their study of a widely known sales occupation whose public acceptance has been improved through an indication of professionalization. |
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