| Affiliation: | 1. Charles M. Futrell (Ph.D., University of Arkansas) is Associate Professor of Marketing at Texas A&2. M University. He worked for seven years in sales with Colgate, Upjohn, and Ayerst Laboratories. His articles have appeared in the Journal of Marketing Research and the Journal of Marketing. Dr. Futrell has authored Sales Management: Behavior, Practice, and Cases and Contemporary Sales Management Cases (Dryden Press) and Fundamentals of Selling (Richard D. Irwin, Inc.) He is presently developing a computerized sales management simulation game.;3. Leonard L. Berry (D.B.A., Arizona State University) is Professor of Marketing and Director of the Center for Retailing Studies at Texas A&4. M University. His research interests are services marketing, financial services marketing, and retailing. He is coauthor or coeditor of six books. Two additional books, Marketing Financial Services (Dow Jones-Irwin) and Bankers Who Sell (Bank Marketing Association) will be released in early 1985. He has published in Journal of Marketing, Journal of Retailing, Decision Sciences, Business Horizons, Journal of Retail Banking, The Bankers Magazine, European Journal of Marketing, and International Journal of Bank Marketing, among others.;5. Michael R. Bowers is a doctoral student of marketing at Texas A&6. M University. Prior to his graduate work he was a sales representative with Ortho Pharmaceuticals. His primary research interests are in the marketing of services, sales management, and retailing. He has published in Journal of Marketing Education, Journal of Purchasing and Materials Management, Journal of Retail Banking, The Bankers Magazine, and International Journal of Bank Marketing. |
