| Affiliation: | 1. David Shipley is a Lecturer in Marketing at The Management Centre, University of Bradford, England. He received degrees in Business (Sheffield Polytechnic) and Economics (Sussex University) and is currently in the closing stages of a Ph.D. thesis (University of Lancaster). His research interests include industrial marketing, marketing stategy and international marketing. He has published many articles on these topics in journals including Industrial Marketing Management and the European Journal of Marketing. His practical experience was gained in the pottery and food industries.;2. Julia Kiely is a Principal Lecturer in the Department of Business Management, Dorset Institute of Higher Education, England. She obtained a B.Sc. in Social Administration followed a few years later by a Ph.D. in Organisational Behaviour. Her current research interests are in job design and advanced manufacturing technology. |
