Birth order and two marketing-related measures of aggression |
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| Authors: | Claxton R P |
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| Affiliation: | Department of Marketing, East Carolina University, Greenville 27858-4353, USA. claxtonr@mail.ecu.edu |
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| Abstract: | Several bodies of research link birth order and aggression. With a sample of 144 women and 225 men business students, the present study investigated birth order and aggression using two measures from academic marketing. Neither measure detected significant influence of birth order. Implications are discussed regarding marketing and consumers' behavior. |
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