ON THE PURPOSES AND ENDS OF NATURAL RHETORIC

Despite traditional viewpoints that see rhetoric as nothing more than a techné or bios , rhetoric may be viewed as being capable of instantiating basic human goods. This paper proposes that rhetoric motivates our capacities for action and brings the processes involved in action – including the bearing of practical reason on them – into accord with virtue, enabling us to exercise practical wisdom in and through prudential judgments so that when these judgments have a direct bearing on others we may say that they are just.