Consistency Orientation and Models of Social Behavior: Is It Not Time for West to Meet East

The study examined the cultural differences in inconsistency-reducing behaviors by testing the reactions of 110 Japanese and 169 American college students to the inconsistencies arising from a difference of opinion with a significant other on ego-involving issues. It was predicted that (1) the Japanese sample would show more inconsistency support than will an American sample; (2) The American sample will show more preference for active inconsistency-reducing responses than will the Japanese sample; (3) on the hypothesis that contemporary social psychology's models of humans is based upon the American stereotype of the "typical American," the first two predictions will be more strongly confirmed by comparing the American subjects' stereotype of the "typical American" than by comparing their own reported choices. The findings generally supported the first two predictions and strongly supported the third one.