| Abstract: | Political observers often criticize the news media's focus on scandalous activities of candidates as distracting voters from the “real issues.” However, the extent to which such a fondness for scandal influences voters remains unclear. The present study examines whether exposure to scandalous information about a candidate interferes with memory for policy‐related information. Two possibilities are considered. One possibility is that scandalous information attracts substantial attention and processing from individuals thereby interfering with previously stored campaign information. A second possibility argues that conceiving of memory as organized in associative networks suggests that scandalous information facilitates, rather than interferes with, recall of policy‐related campaign information. Based on data from a longitudinal experiment, I conclude that exposure to scandalous information is less hazardous to voters than is often suggested by political observers. |
