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Reexamining the Calculus of Voting
Authors:David Darmofal
Institution:University of South Carolina
Abstract:This study applies social cognitive theory to the study of voter turnout, examining the effects of self‐efficacy on citizens' decisions of whether or not to vote. Consistent with recent arguments in cognitive psychology ( Fenton‐O'Creevy, Nicholson, Soane, & Willman, 2003, 2005 ), I argue that excessive perceptions of self‐efficacy lead some citizens to overestimate their vote's impact in close elections and to vote as a consequence of these perceptions. This illusion of control is further engendered by the features of skill‐based activities such as choice, personal involvement, stimulus familiarity, and exertion of effort ( Langer, 1975 ) that are inherent in the act of voting. Employing both cross‐sectional and panel data, I find that individuals with high levels of self‐efficacy are more likely to be moved to vote by perceptions that an election will be close than are citizens with low levels of self‐efficacy.
Keywords:Voter turnout  Cognitive psychology  Efficacy  Elite‐mass interactions
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