Effects of Interpersonal Goals on Inadvertent Intrapersonal Influence in Computer‐Mediated Communication

This research explores a sequence of effects pertaining to the influence of relational goals on online information seeking, the use of information and arguments as relational management strategies in computer‐mediated chat, and the intrapersonal attitude change resulting from these processes. Affinity versus disaffinity goals affected participants' information seeking for communicatory utility ( Atkin, 1972 ), their conversational behaviors, and their own attitudes toward the topic and partner. People with negative relational goals used the Web to seek information for discussions more than affinity‐goal participants. Individuals expressed affinity‐disaffinity through arguments, agreements, and disagreements with partners' preferences, which led to changes in their own attitudes. Findings suggest renewed consideration of the interplay between mass media and interpersonal sources accessible on the Internet.