The allure of forbidden food: On the role of attention in self-regulation |
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Authors: | Esther K. Papies Wolfgang Stroebe Henk Aarts |
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Affiliation: | Department of Social and Organizational Psychology, Utrecht University, P.O. Box 80140, 3508 TC, Utrecht, The Netherlands |
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Abstract: | The aim of the present studies was to examine the impact of food cues on restrained eaters’ attention for food. Previous research has shown that restrained eaters spontaneously activate hedonic thoughts in response to palatable food cues, and that such food cues also lead them to inhibit their dieting goal. We argue that as a consequence, restrained eaters’ selective attention will automatically be drawn towards hedonically relevant food items. Consistent with our expectations, the results of two studies revealed that restrained eaters, but not unrestrained eaters, displayed an attentional bias for hedonically rated food items when they had been pre-exposed to food cues. However, this attentional bias did not occur when restrained eaters were primed with the concept of dieting, thereby rendering the regulation of eating behavior more successful. These findings are discussed in the context of implicit processes in self-regulation. |
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Keywords: | Attention Palatable food Hedonic Temptation Restrained eating Self-regulation |
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