The Role of Omission Neglect in Response to Non-Gains and Non-Losses in Gasoline Price Fluctuations

Research on omission neglect has shown that people are insensitive to many different types of missing, unmentioned, or unknown information. However, prior research has not examined the role of omission neglect in non-gain and non-loss framing. The present research shows that gain/loss framing effects are greater than non-gain/non-loss framing effects on judgments of the ease with which various scenarios can be imagined, judgments of believability, attributions to price gouging, and attributions to inflation. The results also show that negative outcomes are more influential than are positive outcomes in judgments of imaginability, believability, and fairness, and in attribution judgments. Considered together, the results suggest that omission neglect plays an important role in insensitivity to non-gains and non-losses.