| 关于成本沉没效应的实验研究 |
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| 引用本文： | 庄锦英. 关于成本沉没效应的实验研究[J]. 应用心理学, 2005, 11(1): 41-44 |
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| 作者姓名： | 庄锦英 |
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| 作者单位： | 华东师范大学心理学系,上海,200062 |
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| 摘 要： | 运用IAT 技术,通过实验,证明“损失厌恶”具有内隐性,“损失厌恶”存在内隐偏差,并且二者具有很强的稳定性,即不受当前情绪及刺激材料性质等的影响,为进一步认识成本沉没效应等现象的本质特点提供了证据。
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| 关 键 词： | 成本沉没效应 “损失厌恶” “损失厌恶”偏差 内隐 |
| 文章编号： | 1006-6020(2005)-01-0041-04 |
An Experimental Study of the Nature of Sunk Cost Effects |
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| ZHUANG Jin-ying. An Experimental Study of the Nature of Sunk Cost Effects[J]. Chinese JOurnal of Applied Psychology, 2005, 11(1): 41-44 |
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| Authors: | ZHUANG Jin-ying |
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| Abstract: | Using IAT, in this study an experiment was conducted to explore the implicit mechanism of loss aversion. The results showed that loss aversion was automatically activated and that the existence of loss aversion bias was implicit. The results also indicated that both loss aversion and loss aversion bias were stable. |
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| Keywords: | sunk cost effect loss aversion loss aversion bias |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
