Effects of processing style on responsiveness to affective stimuli and processing fluency |
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| Authors: | Koen A. Dijkstra Joop van der Pligt Gerben A. van Kleef |
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| Affiliation: | 1. Centre for Decision Research, Leeds University Business School, Leeds, UK K.Dijkstra@leeds.ac.uk;3. Department of Social Psychology, University of Amsterdam, Amsterdam, The Netherlands |
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| Abstract: | In the present study, we provide direct evidence for effects of global versus local processing on responsiveness to and reliance on affective information in judgement and decision-making. Results of Experiments 1 and 2 showed an increased responsiveness to affective stimuli among participants in a global processing mode. Experiment 3 showed similar effects for processing fluency; participants adopting a global processing style showed an increased reliance on fluency. Experiment 4 replicated our findings in a more mundane judgement task in which participants judged apartments. We discuss our findings in relation to the distinction between intuitive versus deliberative modes of thinking. |
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| Keywords: | Global versus local processing style Processing fluency Affective reaction Intuition Judgement and decision-making |
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