Evaluative conditioning: Overview and further options |
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| Authors: | A. B. Levey Irene Martin |
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| Affiliation: | 1. MRC Applied Psychology Unit , Cambridge, UK;2. Institute of Psychiatry , London, UK |
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| Abstract: | Abstract The demonstration of evaluative conditioning by Baeyens, Eelen, and Van den Bergh confirms our previous findings and extends the evidential basis for conditioning without awareness. The case made against their findings by Shanks and Dickinson is not supported by the methodological claims they advance. We suggest alternative control procedures and argue that evaluative conditioning plays an adaptive role in the formation of preferences. |
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