Effects of incentive on cued recall

Words associated with high monetary incentive were better recalled than those associated with low incentive. This effect was found to depend on differential rehearsal, since it was eliminated or markedly attenuated when manipulations designed to minimize rehearsal were used. High-incentive words are more elaborately or extensively processed than low-incentive words, but they are not processed in a qualitatively different manner. This greater elaboration of processing appears to be limited to those attributes or features believed to be relevant to the subsequent retention test. The implications of these findings for incentive theories are discussed.