| Abstract: | The stimulating commentaries by Huber (2004), Lee (2004), and Pham (2004) raised important questions. This response elaborates on some of their themes by addressing the assessment of naive theories, the role of expectations, the influence of metacognitive experiences on consumer choice, as well as parallels between different metacognitive experiences and moods. Receiving thoughtful and stimulating commentary from three of my favorite consumer researchers, whose work has influenced my own thinking, is a great privilege. In this response, I elaborate on some of the themes of their commentaries (Huber, 2004; Lee, 2004; Pham, 2004), although space constraints do not allow me to do full justice to their thoughts. |
