The evaluation of effectiveness and likability of gender-role congruent and gender-role incongruent leaders

The aim of the present study was to test the gender-role congruency hypothesis in the context of assumed leadership. Three hundred and forty-two female and 154 male Dutch students participated in a laboratory experiment. We expected that gender-role incongruent leaders would be evaluated less favorably than gender-role congruent leaders and that male subjects would devalue the gender-role incongruent leaders to a greater extent than would female subjects. In addition, we were interested in the relative contribution of the effectiveness and likability measures to the devaluation of gender-role incongruent leaders. The gender-role congruency hypothesis was supported by the data from male subjects only, and then only for the effectiveness measures. The results are discussed in the context of two meta-analyses concerning the impact of gender stereotypes on judgments of competence and evaluation of leaders.