New Mutations of the Protestant Ethic among Latin American Pentecostals

This article argues that there is a partial consonance between the ‘inner-worldly asceticism’ of the fast-growing Protestant movement in Latin America and the economic imperatives of the global capitalism into which Latin America has been progessively incorporated since the 1960s.This consonance stops short of being an unequivocal ‘elective affinity’ since there are also points of tension between the new Protestant ethic and the spirit of contemporary capitalism. It is argued that such consonance as exists arises out of a complex symbiosis rather than a simple one-way causal relationship. The article outlines the range of views among Latin American Pentecostal Protestants about the implications of their faith for economic behaviour, and relates these views to current economic conditions. It suggests that certain Protestant habits and values minimally assist economic survival and can even lead to modest success. Particular attention is paid to recent developments in the Pentecostal movement in Latin America which diverge from the classic Protestant ethic of the West, notably the emergence of an indigenous prosperity gospel and a selective acceptance of consumerism.