Searching for a word in Chinese text: insights from eye movement behaviour

Locating relevant information in text is an important aspect of the reading process, however relatively few studies have examined this, especially for logographic languages such as Chinese. The present study examines eye movement behaviour during search for a target word in Chinese sentences, compared with reading the sentences for comprehension. Although there were clear effects of word frequency during reading for comprehension, the study shows no evidence for an influence of the word frequency of non-target words on eye movement behaviour during target word search. The results are in line with previous research undertaken in English (Rayner, K., & Fischer, M. H. (1996). Mindless reading revisited: Eye movements during reading and scanning are different. Perception & Psychophysics, 58, 734–747.), such that during search for a target word, eye movement behaviour for non-target words is largely driven by superficial processing of those words. The study also highlights the prevalence of word skipping, indicating that words are often sampled only in visually degraded parafoveal vision during target word search in Chinese.