Double Forced Compliance and Cognitive Dissonance Theory

Abstract

Festinger and Carlsmith's (1959) experiment has been reexamined by means of the paradigm of double forced compliance. In this paradigm, the dissonance reduction process was observed after the performance of two behaviors instead of only one as in the classical paradigms of this theory. In this experiment, French students first performed a boring task (button-turning) and then described it negatively to their peers. Because these two behaviors were related to dissonance, the total dissonance was expected to be higher among those who performed both behaviors than among those who performed only the first. The hypothesis was confirmed. The participants who described the task negatively after performing it rated it more positively than those who only performed it.