IAT在内隐助人态度上的应用

内隐联想测验（Implicit Association Test）是研究内隐社会认知的一种新方法，根据内隐联想测验的基本原理，采用IAT对内隐助人态度进行了研究。主要采用词汇测验，目标概念是助人性和非助人性词汇，属性概念是积极词和消极词。通过比较目标概念和属性概念在不同联结情况下被试完成分类任务所用的反应时之差，来确定其是否具有倾向于助人的内隐态度。结果发现：1）IAT词汇测验中，助人性信息和积极性词汇之间的平均反应时小于助人性信息和消极性词汇之间的平均反应时，且差异显著；2）IAT测验中，男女被试间无显著性差异。研究表明，IAT可以应用于内隐助人态度的研究。

The Application on IAT of the Implicit Helping Attitude

Implicit Association Test （IAT） is a new research method of the implicit social cognition. The study on implicit helping attitude was done by Implicit Association Test according to the basic principles of IAT. It was used mainly vocabulary test. The concept of target is helping or non - helping vocabulary, the concept of attribute is the positive or negative words. It was affirmed that whether the subjects had implicit attitude of helping people by comparing the response time which the subjects completed the classification task in different circumstances. The results showed that ： 1. The average response time of helpfulness information and the active vocabulary is less than helpfulness information and negative in IAT vocabulary test, and the difference is significant. 2. There is no significant difference between men and women in helping IAT test. Research shows that IAT can be used to implicit helping attitude research.