Affect and automatic mood maintenance

The hedonic contingency model (HCM; Wegener & Petty, 1994) states that individuals have learned to seek out positive activities while in a happy mood in order to maintain or elevate that mood. We argue that this tendency may become overlearned and, thus, automated. More specifically, the experience of a happy mood was predicted to automatically activate the mood-maintenance tendency proposed by the HCM. Participants induced into happy, sad, or neutral moods ranked their preferences for future activities that were nonconsciously associated with either a positive or negative valence. Supporting the notion of automatic mood maintenance, happy participants appeared to evaluate the affective qualities of the future activities and base their preferences on this evaluation without realizing that they were doing so. Theoretical implications of this finding are discussed.