P300 as an index of attention to self-relevant stimuli

Past work suggests that information related to the self receives ‘preferential access’ to the limited pool of attentional resources. However, these studies have been limited by their reliance on response-time measures, which require overt responding and represent the combined effects of multiple stages of information processing. One aim of the present study was to extend past work by obtaining a response-independent index of attention allocation sensitive to changes in discrete stages of information processing. An additional goal was to explore the potential time course of differential sensitivity to self-relevant cues. We assessed the P300, an ERP component that provides an index of attentional resources, evoked by autobiographical self-relevant stimuli (e.g., one’s own name). As expected, P300 was augmented for self-relevant stimuli relative to control stimuli. In addition, analyses of P300 latency indicate that the effects of self-relevance are present during higher-order stages of cognitive processing related to selective attention. These results complement and extend previous work on the role of self-relevance in the selection of material for further processing.