Emotional transfer in goal systems

Five experimental studies explored the phenomenon of affective transfer in goal systems. We find that affect associated with goal attainment may be transferred to means cognitively associated with such goal-events, and that factors affecting the dimensions of transfer include the magnitude of affect invested in the goal, the quality of invested affect and the strength of association between a given means and the goal-event. Accordingly, the transfer mechanism was shown to impact the magnitude of affect experienced in regard to the means in question, as well as its kind (involving, e.g., promotion-type affect or prevention-type affect), and was shown to influence the interpersonal feelings toward others perceived as helpful to the attainment of various goals.