The impact of multiculturalism versus color-blindness on racial bias |
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Authors: | Jennifer A Richeson Richard J Nussbaum |
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Institution: | Department of Psychological and Brain Sciences, Dartmouth College, 6207 Moore Hall, Hanover, NH 03755, USA |
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Abstract: | The present study examined the influence of different interethnic ideologies on automatic and explicit forms of racial prejudice. White American college students were exposed to a message advocating either a color-blind or a multicultural ideological approach to reducing interethnic tension and then completed explicit racial attitude measures, as well as a reaction time measure of automatic evaluations of racial groups. Results suggested that, relative to the multicultural perspective, the color-blind perspective generated greater racial attitude bias measured both explicitly and on the more unobtrusive reaction time measure. The findings of the present study add to previous research advocating a multicultural or dual-identity model of intergroup relations as the more promising route to interracial harmony. |
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