Response rate,speed, and completeness: A comparison of Internet-based and mail surveys |
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| Authors: | Allen D Truell James E Bartlett Melody W Alexander |
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| Institution: | 1. College of Business, Department of Business Education and Office Administration, WB 243, Ball State University, 47306, Muncie, IN
2. University of Illinois at Urbana-Champaign, Champaign, Illinois
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| Abstract: | Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-basedand mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access. |
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