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The Lost Letter Technique Revisited1
Authors:Carolyn H. Simmons  Connie Zumpf
Abstract:The present study used the Lost Letter Technique (LLT) to explore the use of personalized letters in assessing community attitudes in a large western metropolitan area. Response to one of the attitude issues was independently validated by subsequent election returns. Results confirm the usefulness of the LLT as a survey tool for sensitive social issues, even with a small sample size, when the envelopes are hand-addressed and hand-stamped and drop locations are carefully selected.
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