| Abstract: | Previous studies have failed to find support for the hypothesis, derived from Level of Aspiration Theory, that individuals chose to date those whose “social desirability” level is similar to their own. In the present experiments, which were designed to test the matching hypothesis, the salience of possible rejection by the dating choice was varied. Both experiments found support for the principle of matching in social choice. This support was obtained, however, not just under conditions in which rejection was presumably salient but for all conditions of choice. This and additional findings were discussed. |
