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Excitation transfer in communication-mediated aggressive behavior
Authors:Dolf Zillmann
Affiliation:University of Pennsylvania USA
Abstract:To test the effect of excitation produced during exposure to communication, both the excitatory potential and the degree of manifest aggressiveness of communications were assessed to select: (a) an aggressive communication associated with a particular excitatory potential; (b) a nonaggressive communication associated with an excitatory potential significantly below that of a; and (c) another nonaggressive communication associated with an excitatory potential significantly above that of a. A model of excitation transfer was advanced, based on the assumption that salient elements of excitation decay relatively slowly, and that interoception of excitation is nonspecific, permitting the integration of any residue with elements of the excitatory response to subsequent stimuli. If the postcommunication situation provides the individual with perception-cognitions enabling him to unambiguously interpret his emotional state, it is expected that this state is intensified by the magnitude of the excitational residue from the response to the communication. It was predicated that, quite independent of the degree of aggression manifest in the communication, postcommunication aggressive behavior would be facilitated mainly as a function of the communication's excitatory potential. The highly significant results obtained (b < a < c) were fully consistent with the predictions from the transfer paradigm.
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