Attentional holism in visual word processing

Summary Decisions about the identity of an entire word are made more quickly than decisions about the identity of a letter within a word. Explanations of this whole-word advantage based on the time-course of the activation of different levels of unit detectors have given way to explanations based on how attention is allocated to the output of the detectors. Three studies were carried out to examine the role of attention in the whole-word advantage. In Experiment 1, cues as to the level of decision (whole-word vs. first-letter) facilitated component processing, a finding that suggests word level information is normally the focus of attention. In Experiment 2, identification of a probe item to the right of a display was longer when subjects prepared for a first-letter rather than a whole-word decision. That is, the spatial extent of attention is wider for whole-word decisions. In Experiment 3, probe latencies were longer when subjects prepared for a whole-word decision than when they prepared for a signalled probe trial. Preparation for a whole-word decision is not automatic in the sense of being free of capacity demands. The overall pattern of results leads to the conclusion that the whole-word advantage is an instance of attentional holism.