The self-reference effect: Methodological issues and implications from a schema-theoretical perspective

A number of investigators demonstrated that processing verbal stimuli by encoding them in reference to the self facilitates recall for these stimuli, compared with other kinds of semantic processing. On the basis of a critical discussion of the relevant research, it is hypothesized that the superiority of self-reference is due to some specific features of semantic orienting tasks that serve as control groups for self-referent encoding. This hypothesis is tested in three experiments demonstrating that, when changing certain features of these semantic orienting tasks, the self-reference-effect (SRE) is no longer obtained. In Experiment 3, the statistical difficulties are addressed that arise when not rejecting the null-hypothesis. Furthermore, several implications of schema-oriented explanations of the SRE are tested. Several dependent measures provide evidence in support of the motion that a self-schema is activated during encoding and retrieval of self-relevant material. However, results show that self-referent processing — in contrast to the most general claim of the relevant literature—does not lead to superior recollection.