The influence of selective attention to auditory and visual speech on the integration of audiovisual speech information

Conflicting visual speech information can influence the perception of acoustic speech, causing an illusory percept of a sound not present in the actual acoustic speech (the McGurk effect). We examined whether participants can voluntarily selectively attend to either the auditory or visual modality by instructing participants to pay attention to the information in one modality and to ignore competing information from the other modality. We also examined how performance under these instructions was affected by weakening the influence of the visual information by manipulating the temporal offset between the audio and video channels (experiment 1), and the spatial frequency information present in the video (experiment 2). Gaze behaviour was also monitored to examine whether attentional instructions influenced the gathering of visual information. While task instructions did have an influence on the observed integration of auditory and visual speech information, participants were unable to completely ignore conflicting information, particularly information from the visual stream. Manipulating temporal offset had a more pronounced interaction with task instructions than manipulating the amount of visual information. Participants' gaze behaviour suggests that the attended modality influences the gathering of visual information in audiovisual speech perception.