| Abstract: | In this article, I reflect upon my own career to distil some general recommendations for doing high‐impact social psychological research in the midst of a worldwide pandemic. My suggestions include (a) testing and deriving theories that can help explain real‐world human judgment and behaviour (answering questions that people care about), (b) preaching beyond the choir (communicating your research to audiences outside of social psychology), and (c) birds of a feather are stronger together (maximizing impact through strategic collaborations). |
