Identification with film characters, covert aggressive verbalization, and reactions to film violence

To determine some conditions governing the aggressive aftereffects of identification with aggressive film characters, men were first angered by a confederate and then exposed to a film clip of a violent boxing match. Subjects instructed to identify with the winner of the prize-fight were subsequently more aggressive toward the confederate than subjects instructed to identify with the loser or subjects not asked to identify with a film aggressor. Apparently, viewers must perceive their identificand incur reinforcement for his aggression before they become more aggressive themselves. However, requiring subjects to make implicit aggressive verbalizations during the film completely eliminated any aggressive aftereffects of identification. This finding was opposite to prediction and suggested that covert verbalization interfered with subjects' ability to make the vicarious aggressive responses which mediate increased subsequent aggression.