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Improving the Scientist/Journalist Conversation
Authors:JoAnn M. Valenti
Affiliation:Brigham Young University, Dept. of Communications, HFAC E-509, Provo, UT 84602, USA. valentij@byu.edu
Abstract:How well do scientists communicate to members of the mass media? A communication scholar reviews potential barriers to the essential dialogue necessary between those in the sciences and journalists who report science to the public. Suggestions for improving communication within this relationship, in spite of professional process differences, are offered, emphasizing adherence to shared ethical standards.
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