Eye-tracking the own-gender bias in face recognition: Other-gender faces are viewed differently to own-gender faces |
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Authors: | Tsoey Wun Man |
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Institution: | Department of Psychology, Anglia Ruskin University, Cambridge, UK |
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Abstract: | Research on the own-gender bias in face recognition has indicated an asymmetrical effect: an effect found only in women. We investigated the own-gender bias, using an eye-tracker to examine whether the own-gender bias is associated with differential processing strategies. We found an own-gender bias in our female participants. Our eye-tracking analysis indicated different scanning behaviours when processing own- and other-gender faces, with longer and more fixations to the eyes when viewing own-gender faces. Our results favour the socio-cognitive model, whilst acknowledging the role of perceptual expertise in the own-gender bias. |
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Keywords: | Face recognition own-gender bias eye-tracking own-group biases gender effects |
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