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Explaining Seemingly Paradoxical Consumer Experiences: Conjoining Weekly Road Rage and Church Attendance
Authors:Li-Shiue Gau  Arch G Woodside  Drew Martin
Institution:1. Department of Leisure and Recreation Management, Asia University, No. 500, Lioufeng Road, Wufeng, Taichung city, 41354, Taiwan
2. Department of Marketing, Carroll School of Management, Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA, 02467, USA
3. College of Business and Economics, University of Hawai’i at Hilo, 200 West Kawili Street, Hilo, HI, 96720-4091, USA
Abstract:
Keywords:
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